Reddit is a giant web of interconnected social networks - the Subreddits. Digging in this wild landscape sometimes could give the feeling of going into a wild and unmapped jungle. Unmapped? Until now. Reddit user Sharkbait784 mapped all connections between subreddits on the platform to untangle the relations between networks and created an impressive map of the network. The map is also a ...More
Best Practices: Blogger Relations
It’s safe to say that many of us have reached a point in our lives where we can’t tolerate any more irrelevant telemarketing calls or spam emails. Why would I need car insurance when I don’t have a car? A discount on restaurants in St. Louis? I don’t live there, so that’s not very helpful. Although these are general examples, imagine how bloggers feel when they get pitches from ...More
PRSA Boston: Social Media Summit 2013
A few of us from Text100 Boston went to the PRSA Boston Social Media Summit this week. We attended some great sessions on engaging customers, driving engagement, creating content, bloggers/brands and measuring impact. Speakers included Karen Raskopf, CCO of Dunkin’ Brands, John Mataraza, Director of Marketing for Digital Influence Group, David Oksman, Head of Marketing for the Life is Go ...More
HR Gets Digital
Recently, using social media platforms such as Linkedin, Twitter and Facebook enables us to drive recruitment, create platforms for internal processes and host remote global training/meetings. The use of digital technology can help foster engagement with our co-workers by encouraging more face to face communication, providing more easily and readily available information about our peers ...More
Survival Tips for the Next Generation of Millennial Colleagues
Millennials get a pretty bad wrap these days. Between the Baby Boomers and the Gen-Xers there are a lot of articles and blogs out there that consistently reprimand this generation for their sense of self-entitlement, lack of professionalism or inability to function in non-coddling environments. I’m not here to focus on that today. Instead, I’d like to share a few survival tips I've picked ...More
Mailbox App Takes a Swipe at Email Management
Even the most organized and judicious communications professionals can shudder at the thought of trudging through an unruly inbox. Important messages can get lost in the shuffle, accidentally deleted, filed incorrectly, or simply vanish at the hands of the email Gods. An enormous desktop display can be tricky to stay on top of the endless stream of pings - and managing them from a mobile devic ...More
Boston PRoud – Working Together in the Aftermath
In the wake of the terrorist bombing in Boston, the people of this city went through the full range of human emotions. The immediate feelings of shock, fear, anger and grief were joined by pride in the brave reaction of our citizens and first responders. Then a wave of sadness as we saw the human impact on the victims, those we lost and those whose lives have been forever changed by horri ...More




