Digital Changes the Game for Job Recruiting
Tips for enhancing your digital profile for job hunting
Technology and the web have changed the way we interact with our world – we contact our friends worldwide through social networks, we buy almost anything from online stores and we search for jobs online. As my colleague Lorena explained, adapting your traditional CV to the digital era is very important, not only because we can expand a job search to a wider geographical area, but also to demonstrate to future employers and recruiters your expertise in the digital arena.
As this article explains, when a recruiter is interested, the first thing he or she will do is Google your name. When you sign up for a social network, consider first whether you’ll use it for personal or professional purposes – or a blend – and determine the appropriate privacy settings for them. Those photos from last weekend’s party that you posted on Facebook, or the controversial comment you shared on Twitter might not be so funny for your future employer – so make sure you have the correct security settings in place to manage these things, or better yet, don’t post them at all.
What comes up when you Google yourself? If you have a LinkedIn profile, keep it updated with the best and most recent information you can offer – include your digital skills and share links to any industry-related articles to keep it current. If you have a blog, keep it updated regularly and advertise it on the rest of your profiles. Remember that the recruiter wants to know how up-to-date you are in your market.
If you’re in need of inspiration, there’s lots to go around. Here are some of my favorite examples from the last few months.
A Spanish copywriter created his resume in a Spotify list (note: Spotify app is needed to open this). If you open it, you’ll see how this creative selected 153 songs to explain his personal data, his skills and all the information his recruiter needed to hire him (even his mobile phone!). Another creative advertiser looking for a job decided to let his grandparents tell his story. He taped this very emotive video in which his grandparents explain that he is a smart and capable candidate and that they want to see him working on his career and ask potential employers to hire him.
For brands and agencies who are looking for these kind of creative candidates, it’s important to remember that it works both ways. Companies looking to recruit must consider what their digital profile looks like as well. Are you presenting your brand or company online as a great place to work? If a company wants to hire this kind of creative, sharp and well-prepared employees, they have to show that they have a great environment for them to grow and develop their professional careers. Text100 is a great example of this – check out our Careers page or visit our Facebook page to see what it’s like to work with us!