Behavioral Change as the Purpose for Communications Campaigns
The lines between earned, owned and bought media (or above and below the line) have been blurred with digital media. Organizations – consumer and business to business – are taking a more 1-1 and less scatter gun approach than they did before with traditional brand communications and advertising. Text100′s Regional Director, South Asia, Anne Costello, recently caught up with Digital Market Asia to discuss the impact social and digital media has had on traditional methods of brand communication and the way forward.
Read Anne’s great interview here.