Add Credibility to Your Campaign with These Latest Digital Statistics
We’re certainly words people, but communications professionals agree that statistics are key to adding credibility to any initiative. Here are some of the latest and greatest in statistics to keep in mind for your next digital project in content curation, social business, Facebook engagement, Google+ or brand advocacy.
Content Curation Can Inform, Engage Customers
Marketers report that the main objective of content curation is to establish thought leadership, with increasing brand visibility and buzz coming in at a close second. Time constraints pose the biggest challenge, with three-quarters of respondents saying they don’t have enough time to devote to the process; 73% said their biggest challenge is coming up with original content to share. (Source: eMarketer)
Social Business: What Are Companies Really Doing?
Fifty-two percent of respondents believe that social business is important or somewhat important to their business operations, and about 86% said they believe it will be important or somewhat important in the next three years. The marketing, sales and customer service functions are most looked to for driving social business adoption. (Source: MIT Sloan Management Review)
Facebook Users Interact with Brand Content over Ads
Recent reports show that 75% of internet users worldwide never or rarely click on ads or sponsored listings on Facebook. That said, just 17% said they’ve never liked a brand on Facebook. (Source: eMarketer)
Google+ Brand Page Adoption & Engagement are on the Rise
This is an ongoing study that looks at the Google+ brand pages for Interbrand’s top 100 companies. Currently, 64 out of the 100 brands have verified pages on Google+. Early adopters are growing their audience and the opportunity for brands is there – average weekly circler engagement is up 112% since February (bear in mind: this still pales in comparison to interactivity on Facebook and Twitter); content engagement increased 65% in the last three months, with multimedia content like photos and videos driving the highest levels of engagement. Engagement is mostly taking place during work day hours (Source: Simply Measured)
Brand Advocates are Here to Help
By leveraging connections with every day influencers, brands can amplify word-of-mouth online and increase engagement. Studies show that 50% of U.S. internet users recommend a brand or product is because they had a good experience with it, while just 1% said it was purely to receive incentives or rewards. (Source: eMarketer)
41 Social Media Metrics Defined
Is your head spinning with words like virality, sentiment, reach, attribution or influencer? Here’s a handy guide to help you sort out what metrics should be used when. (Source: Simply Measured)