LinkedIn has taken the position as one of the leading social platforms for B2B communications. With more than 150 million users, the platform is used almost exclusively for business contacts and business communication, which makes it a very powerful tool for B2B communications. In fact, t recent report from HubSpot says that LinkedIn is almost 300 percent more effective when it comes to generating leads, compared with Facebook and Twitter. One of the most powerful tools to create and drive a community within LinkedIn is LinkedIn Groups, where any LinkedIn user can create a group to discuss an issue, a product or company. Many companies want to encourage two-way discussion in their LinkedIn groups, but often find it challenging to create an ongoing dialogue. From my own experience of managing LinkedIn groups, I’d like to offer some advice on how to create useful dialogue in your LinkedIn group.
Community management is not a new concept by any means – it’s a function that essentially began in the “old days” of online communication, when people connected primarily through forums and chat rooms. But the rise of social business has given life to the role in a whole new way. What used to be looked at as a role primarily for moderation of niche community forums, is now seen as a necessary function within any company that cares about evolving their business to meet the needs of the social customer.
To mark our sponsorship of Social Media World Forum this week, Text 100 carried out some research into the way journalists use social media. We interviewed 72 journalists about the way they use social media channels in their professional lives to research companies and communicate with PR executives. The top-line results of our survey are shown in this infographic, and you can download a full copy of the report with a more detailed look at the survey findings by clicking on this link.
Communication is the heart of our job. As public relations professionals, we are responsible for communicating with and on behalf of our clients. However, are we certain that we’re always being heard? And even more importantly, are we being heard and interpreted in the right way? Last week I attended the webinar, “How Reuters Journalists Use Social Media to Uncover Today’s Stories” featuring Reuters’ Social Media Editor, Anthony De Rosa and Reuters’ Wealth Editor, Lauren Young. Both Anthony and Lauren discussed how they actively use social media channels to monitor for breaking news, find sources and find out what their competition is up to, but it was also a helpful reminder to remember thePR 101 basics.
Down to the wire to migrate your brand’s Facebook page over to Timeline before the March 30th deadline? Still haven’t updated your own Facebook page to Timeline? Here are some tips and resources to help get your cover photo in good shape.
You’ve all likely seen the video from Socialnomics that states, “the ROI of social media is your business will still exist in 5 years.” While those of us in the trenches get it, that’s not a response we can normally use in a business discussion. However during the annual Adobe Digital Summit in Salt Lake City last week, Adobe released a report on ROI of social media that will help marketers get a bit closer to answering the elusive question (full disclosure: Adobe is a Text 100 client). The report sheds insight on how social media ROI is traditionally calculated, and offers up additional methods to showcase the value of social media in a different light.
When we asked journalists to rate how useful they find social media channels, we also asked them to rate two more conventional information sources commonly used by journalists, corporate websites and the good old fashioned press release. The results surprised us – the participating journalists scored press releases higher than any other information source in terms of how useful they are for researching articles, closely followed by corporate websites. This shows us that while journalists increasingly turn to social channels for information, they still rely heavily on the more traditional tools.
Five trends that are likely to shape social business adoption in 2012 and beyond.
Following the popularity of its Weibo, or microblog (Chinese twitter), Sina introduced an enterprise version of Weibo last April, which was designed for corporations to better utilize it as a marketing tool with extra features such as a bulletin board, corporate videos and related linkages on display on the home page, detailed information on followers’ topic interests, and more. As the anniversary of the launch of enterprise Weibo approaches, Sina and CIC released a white paper to summarize the current situation and recent developments on how corporate entities are leveraging this platform. Below are some of the major takeaways from this white paper. (Note: the original white paper is only available in Chinese and can be found here.)
We all know Wikipedia is important. When your customers research a product or brand online, chances are its Wikipedia page will feature highly in the search results and is likely to influence their decision. Whether that page is specifically about your brand or more generally about a type of product, what people read there will inform their buying behavior. So, obviously it would be great if you could somehow control the information on those pages. First the good news; the whole point of Wikipedia is that anybody can edit the content of pages – it’s a crowd-sourced encyclopedia. Now the bad news; it’s against Wikipedia’s policies for people with a conflict of interest to edit pages.