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Admittedly, we’re a little biased going in to SXSW this year. Text 100 and our clients are hosting a number of panels and we can’t wait to check them out – and want you to join us! Here’s just a sampling of some of the panel events we have going on – and stay tuned for even more recommendations from the Text 100 SXSW team!

Friday, March 9

2-3 p.m., Omni Downtown, Capital Ballroom - @TVEngagement: Does Social Media Drive TV Ratings? - featuring panelists from Shazam, Bravo, MTV, Food Network and Text 100

This panel will explore what the measurement of success is with multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong social media campaigns through various case studies and examples.

Saturday, March 10

9:30 – 10:30 a.m., InterContinental Stephen F. Austin, Capital Ballroom A – Integrating Brands into Social Television - featuring panelists from MTV, Oxygen Media, Nielsen Digital and Adweek

In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching myriad products ranging from Facebook brand pages and Twitter handles to second screen experiences on mobile devices to drive buzz around on-air programming and connect with fans. Networks also started experimenting with different creative ways to bring advertisers into the social mix. In 2012 this trend will not only continue, but grow exponentially with networks bringing advertisers deeper into socially blended experiences with linear programming. During this panel, different networks will discuss not only how social buzz is translating into ratings success, but how brands are also reaping the benefits from engaged audiences across the different social platforms through integrated advertising campaigns. The panel will also look at how social media buzz has replaced the old system of courting television and film critics and the ways networks are now courting millenials who are critics in their own right with active digital thumbprint.

3:30 – 3:50 p.m., Austin Convention Center, Ballroom G – The Social Organization - a book reading and discussion with Mark McDonald, Gartner Group VP and Head of Research

Gartner’s Mark McDonald will discuss key themes from his book, The Social Organization (Harvard Business Press, 2011), including how to determine when an employee, advocate or fan community can get a  job done better, when it won’t and the risks of misapplying social communities for a brand’s reputation, business objectives and relationships with key audiences.  This session will highlight the experiences of organizations across a number of industries to illustrate the power of communities and related best practices and mishaps.

Sunday, March 11

9:30 – 10:30 a.m., Driskill Hotel, Citadel - Food Trucks Share Social Media Tips – featuring panelists from Food Network and cast members from The Great Food Truck Race

Food trucks have harnessed social media and 140 character messages to connect directly with customers and to create cult followings through grassroots marketing. Social media marketing has been critical to build a name, to inform thousands of potential customers about moving locations in a timely manner, and directly engage with customer base. What can marketers from all walks learn from the strong social media engagement tactics and apply them to their brands?

11 a.m. – 12 p.m., Hilton Austin Downtown, Salon J – No Wallet? No Problem. Enter Mobile Payments. - featuring panelists from American Express, NXP, Google and 360i

The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014, according to Juniper Research. Google already has merchants like Macy’s and The Container Store are using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. And Austin, our very own home of SX, is among the initial launch markets of ISIS’ NFC-driven mobile commerce trial. American Express, while recognizing the value of NFC, currently sees the technology as smoke and mirrors because it’ll take several years before the possibility of mass adaption because of the limit and requirements of its reach. American Express’ stance is that the mobile payments ecosystem needs to look at products that are technology agonistic and as open as possible. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.

11:30 – 11:45 a.m., Hyatt Regency Austin, Texas Ballroom 4-7 – Bam!: When Every Device is Cloud-Connected - featuring Richard Schwartz, CEO, Macheen

This solo presentation from Macheen will discuss how the instantly connected device – be it a PC, tablet, media player, etc. – will set in motion the next phase of the Internet. Macheen will discuss how device makers can break through low margins on selling hardware and give consumers what they really want – devices that are instantly connected…it will be just like old times.

Monday, March 12

11 a.m. – 12 p.m., Hilton Garden Inn, Rio Grande - Social Media in the Underground World of B2B - featuring panelists from Xerox, IBM, Cisco, NVIDIA and Text 100

We’ve seen multiple examples at SXSW in years past of consumer brands successfully leveraging social media and aligning to business objectives to generate ROI, many of which have millions of consumers interacting with their products on a daily basis. While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. This session will focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands, including two Fortune 100 brands, about leveraging social media as a competitive advantage and engaging with and activating internal and external stakeholders. They’ll focus on how to make the case within a B2B organization and to the C-suite to invest in social media, as well as how they measure impact within their respective companies.

12:30-1:30 p.m., Hilton Austin Downtown, Salon J – Location Tracking: Threatening or Value-added? - featuring panelists from The Weather Channel, Nokia, Gizmodo, CNN and Foursquare

The ability of consumer electronics to sense location has no doubt opened the doors to a new dimension of mobile services that include navigation, local search, contextual social connectivity, and mobile advertising/marketing. And consumers have clearly iterated a preference to have these services delivered through their mobile devices, as evidenced by sharp declines in personal navigation device businesses over the past two years. But the vast opportunities of this new dimension come with an equally vast array of technological, safety, privacy and marketing issues, among others, that must be evaluated and addressed. In this session, leaders from different groups invested in the future of location technologies – from the device side to content developers to mobile marketers – will discuss the importance of location capabilities in mobile devices for evolving the consumer’s relationship to and affinity for their brands. Panelists will illustrate examples of value-added consumer use cases and discuss how marketers and application developers must prioritize the development of contextually relevant, sticky services to drive mobile advertising growth.