How to Launch a Successful Business Blog

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This article originally appeared on the Text 100 UK blog.

Check out the latest edition of Business Review Europe for a contributed article in which I discuss blogging for business – you can find the article here (on page 102). In the world of Twitter, Facebook and iPhone apps, blogs might seem a bit old-hat, but they can still be incredibly powerful tools for engaging with your audience, if they’re managed correctly.

Too many businesses start corporate blogs without giving much thought to what exactly they’re trying to achieve or any real plan for maintaining momentum once the initial wave of enthusiasm has died down. Launching a blog might seem like a very easy thing to do, but you shouldn’t underestimate the amount of work involved in ensuring it reaches the right audience and delivers the results you want. Learn to avoid the five most common mistakes:

1. Not understanding the audience
2. Failing to plan content
3. Not promoting the blog
4. Treating the blog as a digital press center
5. Impatience

For tips on how to make your business blog a success – and avoid these common pitfalls – and see some examples of brands that are getting it right, visit the link above to read the full article.