Social Media – From Curation to Storytelling

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Social media platforms at their outset allowed us to share information on what’s happening in our daily lives with friends and family. In the past few years, we’ve seen these channels gain credibility as we’ve been granted access to breaking news (Twitter), opinions (blogs) and visual content (YouTube, flickr, Twitpic, etc.) through them.

As we’ve seen in coverage on The New York Times, the media do not hesitate anymore to integrate social media elements into their stories, but social media by itself offers so much more potential for storytelling by its immediacy and its unfiltered authenticity.

Storify gives users the opportunity to leverage the storytelling potential of the social Web – it’s a creative way of social bookmarking with full stories, rather than just links. To create a story, indicate a few keywords and topics of interest, select the source of information (Twitter, blogs, news, videos, Wikipedia) and build your story by selecting the most relevant messages based on your interest. For example, we created a story about the rise and fall of the Huffington Post. Consider running a search the next time your brand makes an announcement as a unique way of reporting the day’s events.

Part of the appeal of Storify is that users have the ability to update a story on-the-go as events unfold. Users can also reply to tweets that have been selected to appear in the story interface, making it easy to connect with people and participate in related conversations.

Other tools are getting in on the storytelling trend, such as:

It’s not only about curation anymore (a big buzzword at the moment), but also about selecting information and sharing a story around your browsing.


Picture Credit : Kerolic Looking for inspiration?

Editor’s Note: Storify is officially out of beta and available to the public as of April 25. Check out the details here.