Social Media Week Panel Recap: Standing Out in a Video World

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Yesterday I was on a Social Media Week panel in San Francisco with leading players in online video: Jim Louderback, CEO, Revision3; Jordan Hoffner, president of Digital Media, Electus; and, Scott Brown, director, marketing, Cisco Media Solutions Group. Moderated by Liz Gannes from All Things D from our Text 100 SF office, the “How to Stand Out When Everyone’s Using Video” session focused on topics ranging from:

• How to create a stand-out video that’ll benefit your brand
• How to reach your audience with video
• What makes a successful video

It was a good, dynamic conversation where panelists came from different backgrounds – from online video distributors, to a hosted software provider for media & entertainment companies, to me – a communications and digital consultant for Text 100 clients. But don’t take my word for it, take a look at this video clip on YouTube from the panel.