Geeking Out: Social Media Week
The social media world is all abuzz as the events for Social Media Week are unveiled. Slated to kick off on Monday, Social Media Week is described on its website as “a global platform that connects people, content and conversation around emerging trends in social and mobile media.” In other words, its five days of heaven for social media geeks like us. Since its beginnings in 2009, SMW has evolved into a worldwide conference series – with simultaneous events held in locations throughout the globe.
This year, SMW’s February event will take place in New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, London, Hong Kong and Istanbul. And if you can’t make it in February, look ahead to September, when SMW will roll out in a whole new set of cities.
The schedules for the global events are still being revealed, but there are already a ton of interesting panels announced that have caught our eyes:
- How Mobile-Social is Changing How Brands Connect with Consumers
- Top 5 Uses of Enterprise Microblogging
- Pay Attention! Social Listening Done Right
- Sweet Retweets (or How to Write for Social Media)
- The Big Shift: Brands, Media and Consumers in a Real-Time World, Hosted by Hearst
- Using Analytics to Get the Most Out of Your Social Media Efforts
- Check In or Check Out: Avoiding Location-Based Nothingness
Text 100 is also getting in on the SMW action by hosting a few panels of its own:
- Tips to Build Brand Relationships amidst the Social Media Clutter – MTV and Text 100 panelists will discuss case studies that show how they’ve helped brands navigate the waters of social media and rise to the top amongst all the clutter. Moderated by Brenna Ehrlich from Mashable, panelists include Chris Ficarra, MTV Integrated Marketing, Tom Fishman, MTV Social Media Manager, and Text 100 vice president Tara O’Donnell.
- How to Stand Out When Everyone’s Using Video – Most companies understand the power of video and want to create genuinely viral content. But how can you create compelling videos for your website, Facebook Page or blog – let alone stand out in very crowded channels such as YouTube, DailyMotion and Vimeo? This panel will help you create a richer video experience for your audiences, and critically build content they want to share with their communities. Moderated by Liz Gannes, senior editor, All Things D, panelists include Scott Brown, Director, Marketing, Cisco Media Solutions Group, Jordan Hoffner, President of Digital Media, Electus, Jim Lauderback, CEO, Revision 3, and Melissa Chanslor, Sr. Account Manager & Social Media Lead, Text 100.
The full schedule continues to be updated. Follow the #SMW hashtag for real-time updates on additional panels.
Interested in attending or getting involved?
Those of us who are a little strapped for cash can rest easy: most of these panels are free to attend. Visit the Schedule page for more specifics and information on registration. If you’re a real go-getter and want to do more, visit the Get Involved tab to suggest and register a speaker or event, or for more information on how to volunteer, provide an event space or products, become a sponsor, or join the editorial team. See you there!