Preparing for future innovation and growth
The past three years, and despite a global recession, we have achieved some significant successes at Text 100. We have developed our client portfolio beyond technology, beyond media relations and we continue to work with clients and brands that the rest of the industry is envious of.
During these three years we’ve seen how social media has evolved, redefining how companies and brands engage with their audiences because ultimately it has changed how people communicate and live. Social media is becoming a mandatory requirement for any successful PR outreach and Text 100 has been a leading proponent of this platform since the early days of the internet. Our heritage means we understand the impact of technology and, combined with our global outlook, we’ve been able to lead in the social media space from the beginning. Today Text 100 is not talking about social media – we are living it.
Our strategy for the next three years focuses on building our strength and expertise in the social media arena. We see the opportunity for significant growth in our business, to expand our client base beyond the traditional technology brands and to truly excite our industry through innovation.
Already we have started to implement changes (March 2010) such as welcoming Sarah Howe onto our Executive Leadership Team (ELT) as global director for campaign innovation. Our next steps have just been announced, creating a flatter management structure in APAC and EMEA to support our continued growth around the world. Dividing all our regions into five separate business units allows for our regional directors to stay close with clients, support and develop staff, and to drive Text 100 forward to a new decade of opportunity.
This means we are welcoming four new people with new ideas and creative minds to the ELT ; Anne Costello former Senior Vice President Asia Pacific, promoted to Regional Director South Asia, Steven Murphy former Regional Operations Director, Asia Pacific, promoted to Regional Director North Asia, Rowan Benecke, former Asia Pacific Regional Director, will relocate in August to Madrid to run the newly formed Central & Southern EMEA region and Sarah MacKenzie, former Global Head of Digital Lifestyle, promoted to Regional Director for Northern Europe.
This new structure supports our drive for growth, innovation, flexibility and diversification and I truly see the next three years as being one of the most exciting periods in Text 100’s history. While we will soon be celebrating our 30 years in business, we are looking into a future of digital innovation, which has changed the world of communications more than anything, and Text 100 is more ready than ever to lead this. So stay tuned – there is much more to come.