iPhone, Gizmodo and Lufthansa

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Unless you have been living under a rock this week, you probably have watched the “story of the week” unfold. Yeah, the one about the next generation iPhone appearing at a bar in Redwood City and somehow getting into the hands of Gizmodo,  now according to CNET,  being looked into by the Santa Clara police department for possible theft charges – for whom not clear yet. 

It has been interesting to watch the story unfold and it certainly has provided an opportunity for chatter in the office – not like we need an excuse.  Was the phone intentionally lost? Was it really a next generation iPhone?  How long will Gary Powell keep his job at Apple?  At one point it was impossible to keep up with all the stories, which comes to show how much ink Apple commands no matter what the situation is – well yeah, it was about the next generation iPhone after all….

For me the best part came yesterday, when Lufthansa tweeted an offer to Gary Powell for a complementary Business Class trip to Munich to enjoy German beer and culture.    I find this was a clever way for a company that had nothing to do with the incident and is not even in a related industry to get into one of the most talked about incidents of the week.  This was clever and fun and it made many of us laugh and, as beer lovers, wish we were Gary Powell – at least for a split second.