Comments on: Why Hype Should Die and Second Life Live

By: Pierre Le Leannec

Pierre Le Leannec — Mon, 01 Mar 2010 01:28:01 +0000

hello David – a great article with plenty of good points.
I must say that I was the first one to be surprised by the crazy coverage around Second Life 2 years ago. And we can say that most of the people who wrote about Second Life didn't actually connected to the universe.
As a result, I understand the mistrust Linden Lab could have now regarding external media, focusing into their community.
Since the beginning, Second Life is all about community (99% of Second Life has been created by its community).

Second Life (or at least 3D virtual universe) are really 10 years too early – but remains a fantastic lab for experiment of tomorrow's collaboration and communication within communities. No doubt we'll hear about virtual universe pretty soon :)

By: What are people saying? – « SLookable – Second Life Social Media Guide

Sat, 27 Feb 2010 16:25:57 +0000

[...] Contest in Second LifeWhat are people saying? -"Why Hype Should Die and Second Life Live" http://bit.ly/9f310U — or why you should keep telling your story #secondlife (via @malburns)RT @RelayForLife_SL: [...]

By: allisongrenewetzki

allisongrenewetzki — Sat, 27 Feb 2010 01:43:37 +0000

Good stuff David — love that you worked a Springsteen metaphor in there.

Today's viral environment leads to consumers jumping from one hype bubble to the next, a constant search for the next big thing. But this isn't a sustainable way to interact and does not place value on loyalty or consistency of experience and will lead to brand burnout. I agree with your point that instead of pushing for huge peaks (with an inevitable dropoff), we should aim to drive consistency and quality interaction to remain in the conversation long-term. What brands do you think are doing this well?

By: uberVU - social comments

uberVU - social comments — Fri, 26 Feb 2010 20:42:35 +0000

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This post was mentioned on Twitter by GendronPR: From my colleague, David Baily: http://text100.com/hypertext/2010/02/why-hype-should-die-and-second-life-live/...