Global Social Media Snapshot: What’s Hot (and What’s Not) in 2010?
As we enter a new decade undoubtedly full of hyped trends, disruptive platforms and outrageous applications, we asked our experts to tell us their predictions:
|Pierre Le Leannec
|What site (s) will explode in 2010?||I think we’ll see continued consolidation across the social media space. Social networks (led by Facebook for the time being) will dominate, forcing single point channels such as Twitter, YouTube and Flickr to amend their offerings to compete||Geolocation platforms like Foursquare||On a global level, Facebook still has a lot of potential this year to the disadvantage of local social networks.
I am sure that there will be lots of other sites that will have quite some attention during the year (such as Foursquare, Posterous, Google Wave) but it will be hard to achieve a long-lasting effect. As mobility/mobile Internet use continues to grow, location-based services will become even more important in 2010
|What social media application/platform is on the downtrend?||Single point social media channels will decline with the growth of consolidated networks||We’ll reach the peak of the hype cycle for Twitter, as a platform for mainstream users. Facebook will be under the microscope, particularly around privacy and transparency issues and the resulting use in the enterprise||I wouldn’t say that Twitter is on the downtrend, but it looks like it has reached its peak already. It will be tough for them to keep up with Facebook. After all the attention in 2009, user experience platforms like Google Wave are now seeing alot of skepticism too.
Europe is seeing lower adoption rates among local social networking platforms as Facebook’s popularity increases in the region. For example, in 2009, Facebook was the biggest social network in Germany for the first time (ahead of the big German networks such as StudiVZ or Wer-kennt-wen). There are similar developments in other non-English speaking European countries
|Where are you getting your news right now?||I get my news through a combination of RSS feeds, outlet-specific iPhone apps, BBC World Service (Radio) and the newspaper on Sunday Morning||The mobile version of Google Reader is bliss. Use it combined with ReadItLater for additional flexibility or offline access.
On my desktop I fell in love with Feedly. It’s like reading a magazine with social media superpowers. Plus, it connects to Google Reader, so no need for additional feed subscriptions or importing OPML
|For news on social media, PR, marketing, etc. I use Twitter an and RSS reader.
I still use lots of traditional media for more general news on politics, sports, culture, economy, etc. such as online newspapers and magazines, TV or radio.
Finally, for news on football, in particular, I mainly use blogs. They’re more up-to-date and relevant compared with most of the traditional football/sports media in Germany
|Your favorite third-party Twitter platform?||Hootsuite||Hootsuite, Seesmic (for desktop) and Tweetdeck||Tweetdeck for my personal account on my laptop, CoTweet for work accounts and Tweed for my smartphone|
|Top social media buzz word for 2010?||Augmented Reality (two words, but who’s counting?)||Geolocation, mobility, community, privacy||Mobility and privacy|
What’s your take on the trends in 2010?