Social Media: Transforming Business, ROI and the Role of PR

Author

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• Aedhmar Hynes
• Aedhmar Hynes is the Chief Executive Officer of Text100 Global Public Relations, one of the world’s largest, independent, public relations firms that serve companies that use technology for competitive advantage. Under Aedhmar’s tenure, Text 100 has grown its position as a leader in global communications and is a thought partner for more than 250 clients across the world. She oversees a staff of over 500, including 25 offices spanning North America, Asia Pacific, and Europe. Aedhmar is based in New York City and works with many of the company’s key accounts such as IBM, Cisco, Xerox, MTV and British Airways.
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