Nielsen Missed the Mark on Value of PR for Financial Brands in Crisis
A study that was just released by Nielsen IAG concluded that advertising builds confidence for financial brands in crisis — that …
Monthly Archives: March 2009
New Study Finds That Media Prominence Predicts Brand Value Better than Ad Spend for High Involvement Brands
Of all things that could potentially contribute to the financial value of a company’s brand, including product quality, customer service, …
