Great Start to Awards Season!

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We certainly aren’t counting our chickens, but Text 100 is incredibly excited to have heard today that ten of our entries have been shortlisted for the 2007 North America PRWeek awards!

It would be fantastic to pick up one or two gongs but whatever happens, we’re definitely looking forward to that dinner in New York in March. Here’s the list (and our competition). Good luck to everyone!

Midsize PR Agency of the Year

• Text 100
• Bite Communications
• Chandler Chicco
• French/West/Vaughan
• Qorvis Communications

PR Innovation of the Year

• Text 100 – Get a Second Life! Opening the PR Industry to Virtual Worlds
• 360 Public Relations and Walt Disney Internet Group – Family.com “Blunch” Events
• 360 Public Relations and Walt Disney Internet Group – Preschool Times Online Library Program
• Carmichael Lynch Spong and the Clorox Company – Taking “Anywhere” Everywhere
• Connors Communications – HitTail

Young PR Professional of the Year

• Aaron Uhrmacher, Text 100
• Judy Huang, Weber Shandwick
• Bryan Lam, RedOctane
• Jacqi Moore, GolinHarris
• Maria Pousa, The NewsMarket

Global Campaign of the Year

· Text 100 and NXP Semiconductors – Holding Out for a Hero – NXP Revs Up the Semiconductor Industry

·         Text 100 and Xerox – Xerox “Listens” its Way to Printing Leadership

·         Weber Shandwick and Mastercard Worldwide – Taking Mastercard Public: “Priceless”

·         Ketchum and Russian Federation G8 Organizing Committee – Opening Its Doors to the World: Russia’s Presidency of the 2006 Summit

·         ManPower – Manpower Global Branding Campaign

Community Relations Campaign of the Year

• Text 100 and Xerox – Let’s Say Thanks to our Troops
• AmericanAcademy of Dermatology – Setting a Guinness World Record
• Fleishman-Hillard – ERASEing The Divide: Giving Underprivileged NYC Kids a Clean Slate in Fighting Asthma
• The ItascaProject and Padilla Spear Beardsley – Close the Gap: A Campaign to Sustain Economic Competitiveness
• MWW Group and New Jersey Family Care – Affordable Healthcare: Taking it to the Streets

Cause-Related Campaign of the Year

• Text 100 and Xerox – Let’s Say Thanks to our Troops
• Weber Shandwick and Raytheon – Math Moves U Award Submission
• Cone and CVS/Pharmacy – CVS All Kids Can
• DeVries and Proctor & Gamble’s Pantene – Beautiful Lengths: Grow. Cut. Share.
• Manning Selvage & Lee and Sunkist Growers – Sunkist “Take a Stand”

Business-to-Business Campaign of the Year

• Text 100 and Xerox – Xerox Hones Listening Skills to Engender Trust
• Weber Shandwick and Lawson Software – Making HR a Visible Issue
• ClearBlue Communications and Reed Exhibitions, The National Hardware Show – The 2006 National Hardware Show Media Preview Party
• Kwitten & Company and Towers Perrin – Towers Perrin: Pulled From the “Sea of Sameness”
• Publicis Dialog and The United Soybean Board – Taking the Trans Out: US Soybean Growers Deliver Healthy Options to the Food Industry

Product Brand Development Campaign of the Year

• Text 100 and Sprint Nextel – Creating a New Dimension of Entertainment
• Edelman and Axe Deodarant – AXE Dry Gamekillers Campaign
• Manning Selvage & Lee and Proctor and Gamble – Swiffer Amazing Women of the Year
• Ketchum and Kimberly Clarke – Kleenex Moments for Life
• Weber Shandwick and Ocean Spray – Big AppleBlog

Best Use of Research/Measurement

• Text 100 and Sprint Nextel – Creating a New Dimension of Entertainment
• CRT/Tanaka and Longwood University– Discover the Power in You
• Dittus Communications and the Customer Education Advisory Board – DC is Electric
• Manning Selvage & Lee and Proctor & Gamble – Febreze/Swiffer – Spring Allergen
• Mentus and Hollister Stier – Hollister Stier: Brand Evaluation Research
• Ruder Finn and Novartis – Novartis Thrives in an Industry Under Siege