No say in the workplace? It’s a dog’s life
In this guest post, Text 100 Sydney’s resident fox terrier/Maltese/shi-tzu Wilson Costello discusses the importance of extending key leadership roles …
Net Promoter Score: Why you should use this customer loyalty metric
What is it, and why should I care?
The Net Promoter Score (NPS) is an easy-to-use metric that is gauges …
Text100 London Welcomes Future PR Superstars for Graduate Recruitment Day
Last Wednesday Text100 London held its first graduate recruitment assessment day and I’m really pleased to say that it was …
Want to make the message count? Get the CCO on board
Gandhi once famously said that your words become your actions, then your habits, values, and finally your destiny. What we …
The Emotional Side of Social Media
My friends and family are often shocked when I tell them that, as part of my job, I am routinely …
Best Practices for Infographics
A recent panel hosted by the Publicity Club of NY discussed how infographics can and should be used for communications …
#HyperTextLive: Best Practices for Growth in the Era of Transparency
Last Thursday, Text100 hosted #HyperTextLive, the first in a series of events aimed at taking many of the hot topics …
Up for a little healthy debate?
We’d like to invite all of our readers to join us on LinkedIn for some healthy discussion and debate over …
What role should comms play in the use of social networking tools by other business functions?
The battle royale over who ‘owned’ social media used to be a cage match between marketing, communications, PR agencies and …
Wake Up, Sydney! Tim Tams are growing on trees…
Over the past few days there’s been much discussion around the (now public) ‘Wake Up’ campaign, launched by Research In …
Is Content Algorithm Optimization the Next SEO?
Algorithms not only help with finding content but also impact the content creation process. Therefore, any online content producer – …
What Rhinestone Pumps Can Teach You About Social Media Engagement
The Shoe Company
It seems appropriate here to begin with a short story. It begins with a company that sells designer …
Our top April Posts: What topics were you reading most?
Another month gone by! Seasons are changing – and so are the latest trends in communications and social media. Here’s …
Pinterest Extravaganza! The Latest Tips, Tricks and Inspirations
With news that Pinterest growth is starting to slow, the Internet went in to a frenzy of speculation as to why …
Does Timeline affect engagement on brands’ Facebook pages?
On March 30, Facebook migrated all brands to its new Timeline format. As brands continue to look at how to …
