Connecting with Your Community through Virtual Worlds

Imagine sharing a 3-D version of a new product with the public and receiving immediate feedback during the development process. What about holding a real-time virtual meeting with colleagues scattered across the globe while a graphical representation of each attendee sits in a replica of your meeting room, reviewing PowerPoint slides and watching live streaming video? Or what if your company built a space where customers could interact with your brand and products whenever they wanted? It’s all possible with the emergence of new immersive environments in virtual worlds like Second Life. For pictures of our Text 100 island, click here.

Text 100 was the first public relations agency to establish a Second Life presence in August 2007. The establishment of our virtual office, our commitment to educating staff on the communications possibilities in the virtual world and our groundbreaking work with clients in this new medium led PRWeek to honor Text 100 with the "PR Innovation of the Year" award.

We believe virtual worlds provide companies with a fascinating way to build new bridges to their key audiences, leading to more interactive collaborative, innovative and educational community engagements. Like other social media, such as blogs, social networks and wikis, virtual worlds can connect people around common interests and ideas from anywhere in the world. Learn more about the possibilities by watching a video clip produced in Second Life on the value of virtual worlds for the enterprise.

Text 100 understands the role of PR in virtual worlds and can help companies to connect with these rapidly growing communities. By allowing them to collaborate on your projects, the residents of Second Life can become a new source of innovation for your organization, and they can help spread the word about your brand. As a result, companies will develop a deeper understanding of their customers and ultimately market their products with more efficiency.

Information

Contact
Tel: +1 212 331 8418

Joseph Kingsbury, Regional Social Media Lead
josephk@text100.com