Text 100 offers a full range of global research capabilities through Context Analytics, a wholly owned subsidiary of Text 100. Context Analytics provides in-depth, actionable analysis across multiple communications environments, from traditional media to weblogs.

Context Analytics has expertise designing and executing communications research that drives public relations decisions and corporate media and marketing strategies. Using social science methodologies, they produce in-depth analyses that guide marketing and communications programs for leading companies.

Main research areas include:

• Media research – quantitative and qualitative measurement of media penetration compared to key competitors
• Peer media monitoring, mapping and measurement – analyzes and maps the relative influence and importance of blogs and online media
• Opposition research – predictive intelligence on competitors’ media activities
• Primary research – custom communications research to specifications

For more information about our research and measurement offering, please contact Nils Mork-Ulnes at +1 415 593 8497.