An influencer relations program tells a company’s story to parties that can organically and influentially spread a company’s messages. Often targeting a wide variety of constituents including academics, the VC community, consultants and authors, influencer relations programs can further a company’s status as a global thought leader.

Effective and measurable, influencer relations programs emphasize a company’s role in broad business, technology and social environments. We help build a network of change agents who speak to provocative issues in support of your business agenda. Small events can affect powerful change when a consultant evangelizes a company’s message to an industry body or when an author independently promotes a point of view in support of a company’s business agenda.

Text 100’s Advocacy Scale tracks the program’s impact based on two key metrics: acceptance of the message and advocacy of the message. The combination of these two metrics paints a picture of how influencers evolve into advocates.

HYPERtext articles on influencer relations:
Five Steps to Driving Competitive Advantage Through Advocacy