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Madrid is the geographical, technological and media centre of Spain. It is also the home of over 4 million inhabitants. Madrid is well known for its lively nightlife and hot summers and is becoming increasingly important as a hub for international IT companies looking for growth opportunities on the Iberian Peninsula.
Text 100 Spain was established in 1997 in Madrid and is a member of the Spanish Communication and PR Associations, ADECEC and DIRCOM. Currently companies such as Vodafone, IBM, Xerox, Software AG, Palm, Avaya, Via Michelin, Parrot and Juniper, amongst others, are just a few of the companies who have put their reputation in our hands.
In April 2006, Text 100 created the new brand: PRoxima Public Relations. This brand is currently servicing clients like Xerox and Sterling Commerce. PRoxima Public Relations offices are situated on the same floor as the new Text 100 headquarters located in Torre Colón 1, 17 th floor and have independent account teams and infrastructure. With the creation of PRoxima Public Relations we achieve to separate our service offer to clients that operate in competitive markets.
One of our strongest assets is that we apply creativity to everything we do and have excellent contacts in national, business, trade, vertical, regional, lifestyle, online as well as broadcast media. We could say that our key to success is based on the fact that we can offer our clients effective management, a common methodology and the experience that a multinational PR consultancy group grants, together with the know how and market knowledge of a local agency.
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