This is the case study section. Naturally, this is where we set out to prove to you that we do great work. What should you focus on as you read our case studies? Focus on results; that's what we do. We've created a global methodology that allows us to map our goals against the business objectives of the client, and at the same time permits us to measure our results against those goals. That way you won't wonder if PR is making a real difference in your business, you'll know. Making a real difference is what motivates us.

And having fun. Sometimes we're having so much fun and making such a difference that we win an industry award.

Text 100 for BlueArc: The New Hero in the Storage Game
In the world of storage, there are two major contenders: EMC and Network Appliance. Together, these two multi-billion dollar companies dominate the industry - make that dominated the industry. Text 100's launch of BlueArc, complete with all the hoopla and fanfare of a hero, forever changed the storage game.
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Text 100 for British Telecom: The World's Toughest Yacht Race
The BT Global Challenge, known as the world's toughest yacht race, is an extensive ten-month relationship-marketing program that sees 12 identical ocean-going yachts and over 200 international crew volunteers circumnavigate the globe against prevailing winds and currents in some of the world's most hostile environments. Text 100, having represented British Telecommunications (BT) in South Africa for more than five years, managed the PR for the race with results that garnered a Gold Award from the Public Relations Institute of South Africa (PRISA).
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Text 100 for Xerox Corporation: Polishing the Crown Jewel, Xerox PARC
In 1970, Xerox Corporation gathered a team of world-class scientists at the Palo Alto Research Center (PARC), in the heart of Silicon Valley. This group became one of the most famous and respected research and development teams in the world, credited with inventing the personal computer and laser printer, object-oriented programming and the Ethernet. In 1996, Xerox wanted to showcase the current innovations from PARC and tie the technology closer to Xerox core business. Xerox engaged Text 100 to help it generate awareness of PARC's ongoing research and reinvigorate the lab's position as a pioneering force of the future. Re-establishing PARC's status would also serve to revitalize Xerox's image as an innovative and progressive company. Text 100 helped Xerox PARC (now, the Palo Alto Research Center [PARC]) distill key messages to highlight its most newsworthy projects and opened the doors of the organization to the media. Press and analyst flocked to PARC, hungry to find out about the technology of tomorrow. The campaign was an unmitigated success, generating over 70 stories and six new business leads.
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