Spanning all departments and projects, our Strategy teams offer bespoke campaigns, precisely tailored to your objectives, audiences and budget. Whatever your communications needs, from Public Relations representation to community management or full print media campaigns, our global strategy teams have the local knowhow to get your brand noticed in exactly the right places.
Your brand, your words, our polish.
World-beating Public Relations agency since 1981
From thought leadership to video game fandoms, we help brands find their voice and talk to the communities that matter most in ways their customers will find relevant and engaging.
We’re seasoned professionals when it comes to PR, with experience and expertise to match the extensive network of contacts, publications and resources at our fingertips around the world.
The foundation of all our work. Creativity isn’t a garnish, but an essential ingredient. From pitch to campaign wrap-up, creative elements are baked into everything we do. We’re not beige marketing drones. We’re actors, pilots, gymnasts, and adult fans of LEGO. Our individuality means we bring unexpected skills and unusual perspectives to the table; that’s how we make being Wired Differently work for you.
I have the coolest job in the company. As the CEO, I get to run the show as well as think big picture stuff and what comes next. The thing that excites me most is getting to spend time with clients and working with other leaders to help shape the future of our industry. I’ve worked with Text100 for 27 years in both the UK and North America, and now I get to visit our offices all around the world. Every day, I collaborate with some of the smartest people and for some of the most exciting clients.
Text100 is an agency on the move and I love being a part of that. As the business transforms and grows, the finance team plays an increasingly important operational role in supporting our consultants with their client work and giving our leadership teams the best possible data to inform the decisions that are made. Operational teams are in a uniquely privileged position of having oversight across the whole business; we try to use that advantage to genuinely knit our network together.
I work with our leaders, teams and clients to ensure we’re always innovating and looking for better ways to keep our Texties developing their skills and thinking creatively. Our aim is always to ensure we can deliver inspiring and impactful work. I’m a Textie through and through and am most motivated when I see our people develop and achieve new things. I’m lucky to be custodian of our culture which is at the centre of every Text office across the globe. It’s truly special amongst any agency – our clients and alumni tells us all the time. It takes nurturing and leadership and that’s why we put our people first, so they can deliver the best work to our clients.
I’m in the privileged position of leading more than 300 talented consultants across a number of the globe’s fastest-growing and most exciting markets. Different and diverse cultures, evolving and developing economies and rapid innovation mean that every day brings a different and fascinating challenge. One minute I can be working with Asian start-ups who are changing the way people buy everyday goods, and the next helping to build digital marketing and communications programmes for some of the world’s biggest blue-chip corporates, supported by some of the smartest people I’ve ever met. Who wouldn’t want a job like mine?
They say it’s only work. But when you get to work with a group of such brave, talented, thoughtful and decent people as our team in EMEA, it is also a true privilege. We say we’re wired differently and it really is true! As Regional Director in EMEA, my job as a leader is to help unlock Text100’s talent and unleash our creativity, so that we do truly inspiring work for our many clients across in the region. Senior leaders simply have to work with clients to remain connected and relevant, and I still love my role as a client advisor – whether it is thinking round a client challenge or providing crisis counsel.
At Text100 I work with talented people who care deeply about what they do, who they do it for and how great the results are. My role as Regional Director for North America is to help our teams deliver their very best work for our clients, find new ways to solve challenges and constantly push the boundaries of how brands communicate with their customers. I also lead our global technology team, drive our North America M&A initiatives and work directly with clients to help them address the communications transformations they’re going through.
If you don’t have a purpose – what are you doing?
I think great creative comes from understanding a business strategy and then working out what are the emotional connections to attract, build and retain an audience. I do this by leading all of the creative and strategic elements of Text100 around the world – from designers to producers to copywriters to film makers, as well as, of course and most importantly, listening to clients. I’ve led several multinational brand projects, driving culture changes both internally and externally in many industries from IT to Financial services and everything inbetween. I’ve also been doing this for more than 20 years, but still don’t have any grey hairs…yet.
I’m most passionate about people, their ever-changing connections and interactions and finding the ways in which a company can best engage with their targeted audiences. I firmly believe that the human element is fundamental in all communication campaigns and that audience behavior should be at the center of any storyline or strategy.
We’re incredibly fortunate to have the opportunity to work with clients who are industry icons and emerging organizations who have the ability to shape their markets and change the world. They have powerful stories to tell, and we have the good fortune to be the ones telling those stories. As the leader of our Client Experience team, I have the privilege of working with an incredibly talented group of consultants who are finding creative ways to bring those stories to a global audience.
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