Andrew McGregor - Chief Operating Officer

Andrew McGregor joined the company in 1998. Since then he has held a number of roles worldwide, including general manager of Text 100's Sydney office for several years and regional director for Text 100's Asia Pacific network. Andrew relocated to London in December 2006 to lead the agency's EMEA operations with responsibility for 12 offices. Andrew was appointed as chief operating officer in January 2008.

Originally a technology industry analyst, Andrew is respected by clients and colleagues alike for his pragmatic approach to any challenge or opportunity. Andrew is also known for his aptitude navigating the cultural nuances of diverse world markets. He has used this skill with great impact, delivering highly successful PR programs for companies such as IBM, Apple Computer, Seagate and BEA Systems.

In more recent years, the business community has called upon Andrew to deliver counsel on cross-cultural challenges, including work with the Australian Institute of Company Directors and the Australia China Business Council. Clients also turn to him when media training their senior executives. To date, he has delivered more than 100 tailored training programs in Japan, Australia, Hong Kong and Singapore.

Andrew has a Bachelor of Management Studies (BMS) with honors from University of Waikato, New Zealand. He majored in international marketing, including sub-majors in international politics and Japanese language and culture.

Contact
Email: andrew.mcgregor@text100.co.uk
Mobile: +44 7795 488 495