Strengthening Marvell’s global voice
We’re thrilled to share that we’re working with Marvell Technology Group Ltd. across North America, Europe and Asia, in line with our vision to do inspiring work for the world’s most important brands. Through insights, media relations, content and social, we’ll target C-level executives, business decision makers, and engineers, for which we are tapping the deep technical content expertise of Next 15 sister agency, Publitek.
Global sales in the semiconductor industry reached a record $339 billion in 2016, and just this year, the industry has experienced year-to-year growth of over 22%. With semiconductors at the very heart of today’s technology revolutions — from autonomous vehicles, to advanced consumer electronics and smart buildings, and the next generation of cloud storage — Marvell is at the forefront of much of the semiconductor innovation today.
We aim to help them elevate their narrative and position as they continue to revolutionize the digital storage industry by moving information at previously impossible speeds to address the growing impact of semiconductors on all aspects of society.
Marvell Interim Global Head of Marketing Sander Arts said, “Text100 brings a deep understanding of the industry and audiences; as well the global footprint and integrated capabilities that can scale with our needs.”
Erica Pompen, Managing Consultant and Head of Public Relations, North America expressed, “The semiconductor industry has undergone a massive transformation over the last few years. Marvell continues to drive innovation in storage, networking and connectivity, and the timing has never been better to extend Marvell’s reach, deepen engagement with target audiences, and shed new light on its business.”