Campaigns for a cause spell trouble. Do them anyway
The annual HIMSS Conference & Exhibition, the healthcare industry’s largest health IT event, will be held on March 5-9 in Las Vegas. If you’re anything like me, you’re probably thinking about your strategy and plans for the show.
With more than 42,000 people in attendance and 10,000 vendor booths to compete against, it can be hard to stand out from the crowd for both major household names and startups looking for their big break.
To help with our 2018 planning, we talked to a few industry influencers who’ve covered the show before. Here’s what they’re expecting, what they’re looking forward to, and what brands need to do to capture their attention.
- Hot topics expected this year include digital health; value-based care and social determinants of health; and health policy.
- Something everyone agreed on: Artificial Intelligence, machine learning, and blockchain are likely to be trending at this year’s event.
- Apart from speaking opportunities on the main stage, the best way to get delegates’ attention is good social gatherings; Everyone loves to network! Generally speaking, events that are unique, relevant and interesting will help your company stand out.
- Meet-ups and networking events were at the top of everyone’s list of how to spend their time, followed by speaking with company executives; Again, it’s all about that networking.
While prepping your communications plans, don’t forget to have a bit of fun yourself. There are plenty of great events taking place throughout the day and night and lots of opportunities to mix and mingle with the many bright minds in healthcare.
Here’s our don’t miss list:
- HIMSS18 Keynote and Opening Reception
- HIMSS Living Room Social Hour
- Histalkapalooza, A HIStalk Event
- New Media Meetup, A Healthcare Scene Event
Are you ready for the Himssanity*? Hope to see you there!
*Fun fact: According to Neil Versel in this MedCity News post, the HIMSSanity name comes from health IT industry veteran Larry Lin, who coined the term in 2012 when his sorta namesake Jeremy Lin was creating Linsanity on the basketball court. BTW, if you’re looking for Neil, he now works at GenomeWeb ;)