IBM: Reflection and celebration
For twelve years, Lenovo has been an important global client partner of Text100. Recently, Lenovo invited Text100 to take part in a pitch process that would allow one agency take charge of its global corporate work. Today, I’m announcing to the Text100 global team that we have elected to withdraw from that pitch.
Our partnership with Lenovo has been a success story from the beginning, and we’re incredibly proud of the work we’ve accomplished together.
Commenting on the decision — which was made with consultation from our Lenovo colleagues — Torod Neptune, chief communications officer of Lenovo said, “Text100 has been a trusted partner of Lenovo for more than a decade and will continue to be in key markets around the world. It has played an important role in shaping our communications strategy and narrative around the world. Text100 not only helped to tell the story of Lenovo’s transformation into a global leader, but it was also a key partner in enabling it. Both Text100 and Lenovo step forward into bright futures.”
Making this decision hasn’t been easy — who wants to walk away from an opportunity to continue working with an exciting global technology business like Lenovo? However, with 12 years under our belt — incredibly successful campaigns delivered and lifelong relationships built — the time feels right for us to step aside and support Lenovo through its transition to a new agency partner. While we will no longer be pursuing the global brief, Text100 will continue to work with Lenovo in key markets.
Our industry continues to evolve, and we remain focused on our strategy as an integrated marketing communications agency. We seek to make bold decisions in our work, and in our business. That’s part of being Wired Differently.
We celebrate the relationships we’ve built, while embracing change and looking forward.