How to rebuild the PR/journalist relationship
As PR and marketing professionals it’s our calling to promote the work of others. We secure impactful, focused coverage for our clients through our passion for messaging and our relationships with reporters.
The dedication to our clients and their products allows us to do great work in our clients’ industries; but are we doing our job when it comes to promoting ourselves? Just as important as securing successes for others is the need to acknowledge our own successes.
Recently, our local team celebrated three well-deserved achievements at the 49th annual Bell Ringer awards ceremony, hosted by the Publicity Club of New England, a regional networking and education organization for public relations and communications professionals. The Bell Ringer Awards honor superior work by PR and communications professionals across New England.
We received Bell Ringer Awards across multiple categories, including a Silver Bell in the High Tech Launch Campaign category for “IBM Security Invests in Incident Response” and a Bronze Bell in the Superior Achievement in Research in Planning category for “Schneider Electric: Innovation at Every Level.”
The team also received a Merit award in the National Publication category for a CEO feature story in Forbes.
Sharing is caring
Sharing great examples of work is beneficial not only to our company, but to our clients. Examples of great campaigns, pieces of coverage, research or creative designs help PR agencies establish and enhance their reputation. This means not only peer ‘slaps on the back’ but potential interest from new clients and employees.
It also serves as recognition of a job well done for teammates involved in the projects. By acknowledging their work, we acknowledge their contribution, their roles and how they contribute to wider success. Happy staff foster a happy culture that, virtuously, fosters good work.
Marketing our own work also betters our client relationships. Awards, for example, showcase stellar collaborative work by acting as a kudos for accounts teams and client handlers as well as creatives.
In 2014, HubSpot put together a list of how marketing agencies can market themselves. Three years later, their advice is just as relevant.
Organizations need to do three things
- Allocate time and resources to your agency’s marketing
- Outline marketing goals, strategies and tactics
- Manage client workload and allow internal work to move forward
Paying attention to marketing your own brand – whether it’s your company or yourself – takes time and planning, but the reward? Well worth it. Just ask the Boston office.