IBM: Reflection and celebration
We’ve been chosen by Vietnamese robotics manufacturer, TOSY Robotics, to help launch their first-of-its’-kind gaming robot! As TOSY Robotics gears up for a new consumer product launch in the United States, we will deliver integrated services spanning media relations, influencer relations, social media, content creation, and design, partnering with leading search marketing agency, Path Interactive for Pay-per-Click management and SEO strategy.
Trang Pham, International PR Manager for TOSY, said “Text100 delivered a comprehensive integrated launch proposal, that not only displayed great creativity, but also a level of passion that meets ours.”
The remit with TOSY aligns with our vision to do inspiring work for the world’s most important brands. It also helps realise our mission to break into more emerging and adjacent industries and categories. TOSY presents a unique opportunity for the agency to step into the robotics space, which is forecasted to grow to nearly $32 billion by 2019 across consumer, industrial, and service robots according to IDC.
Erica Pompen, Senior Vice President at Text100 added, “TOSY is pushing the boundaries of innovation for gaming robotics. We’re proud and excited to partner with them to bring their next visionary product to market.”
TOSY was founded in 2002. From the very beginning, the Vietnam-based company has placed the highest priority on research and development, securing numerous awards and accolades. With sales of millions of units, TOSY’s products are available in over 65 countries.