Digital Index: Consumer Electronics in APAC
Asian consumers’ buying decisions?
What information and channels influence
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Posted on January 31, 2015 by Ana Reyes
Google data suggests it's time for vacation brands to start focusing on mobile when planning their marketing strategies Google suggests that Web search plays a crucial role when consumers are planning vacations, which can be extremely beneficial to marketers with well-established digital channels target ...More
Posted on January 28, 2015 by MunYin Liu
Online advertising reveals easy-to-use audience insights that may curtail your fear of Big Data and help with content creation Online advertising is an opportunity often overlooked by my clients because it is not very sexy or sociable, not to mention it involves a lot of data that can come across as far t ...More
Posted on January 26, 2015 by Megan Manzari
Though vaccination is currently considered the most effective prevention method against the flu virus, big data and social media are getting us closer to a day when we can bury the needle. Flu season is here, and this year, it’s back with vengeance. Thankfully, so is technology. Every week, the Cent ...More
New York — Text100, the global integrated communications agency, has today announced a new leadership structure for 2015. The structure will see changes in North America and Asia. Aedhmar Hynes, Chief Executive Officer of Text100 comments: “2014 has been an incredible year for our clients and our agency. We saw double-digit growth in integrated services work; we integrated Bite and ...More
- By Lauren Dolezal, Colby Jones and Kristen Massaro - NEW YORK — On January 2, Kelly Knab, a member of the Text100 family, passed away after a 14-month battle with a rare cancer. For the last three ...More
Text100 received two nominations for honors at this year’s European Excellence Awards for campaigns on behalf of Skype and Activision in EMEA. For the first award, The Amsterdam team was shortlisted In the Benelux regional category for its campaign around ...More