Digital Index: Consumer Electronics in APAC
What information and channels influence
Asian consumers’ buying decisions?
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Posted on April 07, 2014 by Christopher Kowalewski
This is my second post of my four-part series on platform-agnostic digital tools for the BYOD workplace. Part I on Wunderlist can be read here. Whether I’m surfing the net on my Mac, BlackBerry, iPad or Lenovo, I inevitably fall onto some interesting stuff I want to hold onto for future reference. In ...More
Posted on April 03, 2014 by Almudena Alameda
The Oxford English Dictionary defines clicktivism as “the use of social media and other online methods to promote a cause.” It is said that clicktivism emerged in 1997 with the creation of the website MoveOn.org, targeting U.S. citizens to support and participate in progressive in-country campaigns.. Sinc ...More
Posted on April 01, 2014 by Julian Chow
The year 2014 may be remembered by digital marketers everywhere as the year where social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, Twitter and LinkedIn – are all public listed companies with responsibilities to their shareholders to return profits. As ...More
February 24, 2014, Kuala Lumpur – Integrated communications agency, Text100, today announced key promotions within its Asia Pacific (APAC) leadership to support the continuing growth of its business in the region. Preeti Gupta, Senior Account Director with Text100 Singapore takes on the role of APAC Sales Lead, while Text100 Malaysia’s Account Director Lee Tiam Siang mo ...More
Text100 picked up three accolades at the In2 SABRE Awards in San Francisco late last week. The In2 SABRE Awards are designed to recognize and showcase the most innovative work in areas such as content creation, multimedia storytelling, data and analytics, research and measurement. Shortlisted for five awards, Text100 and its clients – Lenovo, Staples Advantage and Xerox - walked away with three ...More
Text100’s Digital Consumer Electronics index finds an omni-channel approach is key with online and bricks and mortar still highly valued by APAC consumers Sydney, 25 November 2013 – Two in every three Asia-Pacific shoppers has already done extensive research and decided which brand of consumer electronics produ ...More