Digital Index: Consumer Electronics in APAC
Asian consumers’ buying decisions?
What information and channels influence
We are the I.D.E.A. agency. We work with influential brands across the world to develop audience-focused campaigns that are insightful, creative, and impactful. Text100 engages our clients to think differently and to be innovative in their communications campaigns.
We use ideas to inspire actions.
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Posted on February 27, 2015 by Nick Thorpe
Customer relationships are beginning to get a little rocky between brands and consumers. Nakedness through quality content may be the only way to save the courtship If brands and consumers were a couple, they’d be having trouble, maybe even on a break. They would have grown apart, no longer really under ...More
Posted on January 01, 1970 by Magali Rouault
If corporate communications wants to survive the age of Big Data, it needs to forget about numbers and start creating brand awareness with both internal and external customers As integrated communications specialists, we need to understand the importance of ROI and embrace the skills of today’s top market ...More
Posted on February 23, 2015 by Lauren Trucksess
By putting readers first like journalism does, content marketing specialists can offer a strong sense of what a brand stands for, not just what it wants to sell. Communications professionals spend a significant portion of their days devising strategies to catch journalists’ attention by using a cleverly ...More
New York — Text100, the global integrated communications agency, has today announced a new leadership structure for 2015. The structure will see changes in North America and Asia. Aedhmar Hynes, Chief Executive Officer of Text100 comments: “2014 has been an incredible year for our clients and our agency. We saw double-digit growth in integrated services work; we integrated Bite and ...More
- By Lauren Dolezal, Colby Jones and Kristen Massaro - NEW YORK — On January 2, Kelly Knab, a member of the Text100 family, passed away after a 14-month battle with a rare cancer. For the last three ...More
Text100 received two nominations for honors at this year’s European Excellence Awards for campaigns on behalf of Skype and Activision in EMEA. For the first award, The Amsterdam team was shortlisted In the Benelux regional category for its campaign around ...More