Xerox Corporation, just three months into the reign of new CEO Ursula Burns, made the largest acquisition in company history to accelerate its path to services leadership.

British Airways Face-to-Face

British Airways launched “Face-to-Face,” (F2F), a program with the goal of giving small businesses the opportunity to travel overseas and conduct face-to-face business meetings. Text 100 layered creative and social elements over the original idea driving coverage beyond the travel industry.

Skype’s PR campaign is strongly focused on educating audiences on the benefits and uses of its technology.