And we can prove it









Digital Index: Consumer Electronics in APAC

What information and channels influence

Asian consumers’ buying decisions?

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Holmes report SABRE awards

Technology Campaign 2013

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Campaign of the year

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who are the most prominent people

shaping today's conversations about energy?

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How are travelers getting inspired,

making decisions and sharing experiences?

Find out here

We are the I.D.E.A. agency. We work with influential brands across the world to develop audience-focused campaigns that are insightful, creative, and impactful. Text100 engages our clients to think differently and to be innovative in their communications campaigns.

We use ideas to inspire actions.

We are Text100.

Hypertext Blog Feed

Part II – Readability: Your Whenever/Wherever Reading List Online and Off

Posted on April 07, 2014 by Christopher Kowalewski

This is my second post of my four-part series on platform-agnostic digital tools for the BYOD workplace.  Part I on Wunderlist can be read here. Whether I’m surfing the net on my Mac, BlackBerry, iPad or Lenovo, I inevitably fall onto some interesting stuff I want to hold onto for future reference. In ...More

Clicktivism: Is It Possible to Leverage for PR?

Posted on April 03, 2014 by Almudena Alameda

The Oxford English Dictionary defines clicktivism as “the use of social media and other online methods to promote a cause.” It is said that clicktivism emerged in 1997 with the creation of the website, targeting U.S. citizens to support and participate in progressive in-country campaigns.. Sinc ...More

2014 – The Year the ‘Free’ Social Media Marketing Gravy Train Derailed

Posted on April 01, 2014 by Julian Chow

The year 2014 may be remembered by digital marketers everywhere as the year where social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, Twitter and LinkedIn – are all public listed companies with responsibilities to their shareholders to return profits. As ...More

Latest News

Text100 Strengthens APAC Business with Senior Promotions

February 24, 2014, Kuala Lumpur – Integrated communications agency, Text100, today announced key promotions within its Asia Pacific (APAC) leadership to support the continuing growth of its business in the region. Preeti Gupta, Senior Account Director with Text100 Singapore takes on the role of APAC Sales Lead, while Text100 Malaysia’s Account Director Lee Tiam Siang mo ...More

Text100 Wins Three Awards at the In2 SABRE Awards Summit in San Francisco

Text100 picked up three accolades at the In2 SABRE Awards in San Francisco late last week. The In2 SABRE Awards are designed to recognize and showcase the most innovative work in areas such as content creation, multimedia storytelling, data and analytics, research and measurement. Shortlisted for five awards, Text100 and its clients – Lenovo, Staples Advantage and Xerox - walked away with three ...More

Awareness trumps the hard-sell for consumer electronics in Asia’s word-of-mouth economy

Text100’s Digital Consumer Electronics index finds an omni-channel approach is key with online and bricks and mortar still highly valued by APAC consumers   Sydney, 25 November 2013 – Two in every three Asia-Pacific shoppers has already done extensive research and decided which brand of consumer electronics produ ...More

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