Digital Index: Consumer Electronics in APAC
What information and channels influence
Asian consumers’ buying decisions?
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Posted on March 07, 2014 by Text100
Another year has come and gone, and the biggest trade show of the year, Mobile World Congress, has wrapped. After devoting an entire year to preparing the logistics, defining the brand presence and designing an appropriate communications strategy, it is the time to evaluate results. As you reflect on the ex ...More
Posted on February 25, 2014 by James Mignano
Surely I can’t be the only one who notices the abundance of news constantly being churned out. There are blogs, local affiliates, trade publications and top-tier outlets. They’re published daily, weekly and monthly, in print and online, throughout the day and overnight. Just like the mail, it never stops. ...More
Posted on February 17, 2014 by Christopher Kowalewski
A four-part series on platform-agnostic digital tools for the BYOD work place. If you are like me, you probably enjoy mixing and matching different digital devices based on your preferences, needs and job. I love my BlackBerry Q10 and its fantastic keyboard, use a super portable Lenovo X230 at work and enjoy ...More
February 24, 2014, Kuala Lumpur – Integrated communications agency, Text100, today announced key promotions within its Asia Pacific (APAC) leadership to support the continuing growth of its business in the region. Preeti Gupta, Senior Account Director with Text100 Singapore takes on the role of APAC Sales Lead, while Text100 Malaysia’s Account Director Lee Tiam Siang mo ...More
Text100 picked up three accolades at the In2 SABRE Awards in San Francisco late last week. The In2 SABRE Awards are designed to recognize and showcase the most innovative work in areas such as content creation, multimedia storytelling, data and analytics, research and measurement. Shortlisted for five awards, Text100 and its clients – Lenovo, Staples Advantage and Xerox - walked away with three ...More
Text100’s Digital Consumer Electronics index finds an omni-channel approach is key with online and bricks and mortar still highly valued by APAC consumers Sydney, 25 November 2013 – Two in every three Asia-Pacific shoppers has already done extensive research and decided which brand of consumer electronics produ ...More