Digital Index: Consumer Electronics in APAC
Asian consumers’ buying decisions?
What information and channels influence
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Posted on December 16, 2014 by Mark Yeow
Public relations' storytelling mindset can enrich content marketing, while marketer’s insights and expertise are essential to quantify and increase PR's value. Public relations isn’t typically considered part of marketing, but it should be. As social and digital channels grow—often at traditional med ...More
Posted on December 12, 2014 by Lauren Trucksess
Millennials in Asia and mobile technology go hand in hand. So it's not a stretch to say marketing strategies that don't take this into account will suffer. [su_quote cite="Al Capp"]Today’s younger generation is no worse than my own. We were just as ignorant and repulsive as they are, but nobody listened ...More
Posted on December 10, 2014 by Magali Rouault
It's no longer about reliving PR's past as much as accepting the future of integrated communications I’ve been practicing public relations for nearly a decade now and have watched the communications landscape change dramatically over the last few years. [su_quote]... many PR traditionalists ar ...More
Text100 received two nominations for honors at this year’s European Excellence Awards for campaigns on behalf of Skype and Activision in EMEA. For the first award, The Amsterdam team was shortlisted In the Benelux regional category for its campaign around ...More
London – 26th August 2014 –Text100, the global integrated communications agency, today announced the appointment of Tara O’Donnell as the new Managing Director of its London Office. O’Donnell will lead Text100’s operations in the UK and be responsible for brand strategy as well as continued growth of the agency’s insight-led, integrated communications propo ...More