Digital Index: Consumer Electronics in APAC
Asian consumers’ buying decisions?
What information and channels influence
We are the I.D.E.A. agency. We work with influential brands across the world to develop audience-focused campaigns that are insightful, creative, and impactful. Text100 engages our clients to think differently and to be innovative in their communications campaigns.
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Posted on March 05, 2015 by Valentina Zunino
Augmented reality is still in its infancy, but has already shown promise in military, medical, commercial and entertainment applications World Expo Italy 2015 — Expo Milano — is coming, and as the history of this major event shows, Milan will be invaded by hundreds of thousands of tourists from around ...More
Posted on March 03, 2015 by Therese Fischer-Larsen
It's a given that sales and marketing should work together. But if either side gets the company story wrong, it could send mixed messages to your customers Integrated communications professionals know effective communication skills when it comes to brand messaging. They are effective and aligned in telling ...More
Posted on February 27, 2015 by Nick Thorpe
Customer relationships are beginning to get a little rocky between brands and consumers. Nakedness through quality content may be the only way to save the courtship If brands and consumers were a couple, they’d be having trouble, maybe even on a break. They would have grown apart, no longer really under ...More
New York — Text100, the global integrated communications agency, has today announced a new leadership structure for 2015. The structure will see changes in North America and Asia. Aedhmar Hynes, Chief Executive Officer of Text100 comments: “2014 has been an incredible year for our clients and our agency. We saw double-digit growth in integrated services work; we integrated Bite and ...More
- By Lauren Dolezal, Colby Jones and Kristen Massaro - NEW YORK — On January 2, Kelly Knab, a member of the Text100 family, passed away after a 14-month battle with a rare cancer. For the last three ...More
Text100 received two nominations for honors at this year’s European Excellence Awards for campaigns on behalf of Skype and Activision in EMEA. For the first award, The Amsterdam team was shortlisted In the Benelux regional category for its campaign around ...More